The Moto Tag, launched in India on April 22, 2025, is Motorola’s answer to smart tracking technology, offering a compact, privacy-focused device that integrates seamlessly with Google’s Find My Device network. Priced at ₹2,299, this Bluetooth tracker rivals the likes of Apple’s AirTag, bringing ultra-wideband (UWB) precision and robust features to Android users. In this comprehensive guide, we’ll explore the Moto Tag’s features, benefits, and why it’s a must-have for anyone looking to keep tabs on their belongings.
What is the Moto Tag?
The Moto Tag is a small, waterproof Bluetooth tracker designed to help you locate everyday items like keys, bags, or even bikes. With advanced tracking capabilities, it leverages Google’s Find My Device network and UWB technology for precise location tracking. Its compatibility with any Android phone, end-to-end encryption, and dedicated multifunction button make it a versatile and secure choice for users.



Key Specifications of the Moto Tag
- Price: ₹2,299
- Connectivity: Bluetooth v5.4, UWB technology
- Tracking Range: Up to 100 meters
- Compatibility: Works with any Android phone
- Features: Google Find My Device integration, end-to-end encryption, IP67 water and dust resistance
- Availability: First sale on April 23, 2025, via Motorola’s official website and select retailers

Never lose track of important items again. Just attach Moto tag to your belongings, and use your Android phone to locate anything with pinpoint precision, anywhere in the world.
Why Choose the Moto Tag?
The Tag stands out in the crowded tracker market due to its blend of affordability, advanced technology, and user-friendly design. Here’s why it’s a game-changer:
Precision Tracking with UWB Technology
Unlike standard Bluetooth trackers, the Tag uses ultra-wideband (UWB) technology for pinpoint accuracy. Whether you’re searching for your keys in a crowded room or your bag in a parking lot, the Moto Tag delivers real-time, precise location updates within a 100-meter range. This makes it ideal for urban environments where accuracy matters.
Seamless Integration with Google’s Find My Device
The Moto Tag taps into Google’s extensive Find My Device network, allowing you to locate your items even when they’re far away. If your tagged item is out of Bluetooth range, nearby Android devices anonymously relay its location, ensuring you’re never too far from your belongings.
Durable and Waterproof Design
With an IP67 rating, the Tag is built to withstand dust, dirt, and water submersion up to 1 meter for 30 minutes. Whether you’re caught in the rain or accidentally drop it in a puddle, this tracker keeps working.
Privacy-First Approach
Privacy is a priority with the Tag. End-to-end encryption ensures your location data remains secure, and the device includes features to prevent unwanted tracking. You’ll receive alerts if an unknown tracker is detected near you, giving you peace of mind.
How to Use the Moto Tag?
Setting up and using the Tag is straightforward, making it accessible even for tech novices. Here’s a quick guide:
Step-by-Step Setup
- Download the App: Install the Google Find My Device app from the Google Play Store.
- Pair the Moto Tag: Enable Bluetooth on your Android phone and follow the app’s prompts to pair the Tag.
- Attach the Tag: Secure the Tag to your item (e.g., keys, bag, or bike) using its compact design or an optional accessory.
- Track Your Item: Use the app to locate your item in real-time, trigger a sound to find it nearby, or view its last known location on a map.
Multifunction Button
The Moto Tag’s dedicated button serves multiple purposes:
- Ring Your Phone: Press the button to make your phone ring, even if it’s on silent mode.
- Trigger a Sound: Activate a loud sound on the Moto Tag to locate it within close range.
- Custom Actions: Configure the button for specific tasks via the Find My Device app, like sending a notification to another device.
Moto Tag vs Apple AirTag: A Quick Comparison
The Moto Tag is often compared to Apple’s AirTag, but it’s tailored for Android users. Here’s how they stack up:
Feature | Moto Tag | Apple AirTag |
---|---|---|
Price | ₹2,299 | ₹2,794 |
Compatibility | Any Android phone | iOS devices only |
Tracking Network | Google Find My Device | Apple Find My Network |
UWB Support | Yes | Yes |
Water Resistance | IP67 | IP67 |
Encryption | End-to-end | End-to-end |
The Moto Tag’s lower price and universal Android compatibility make it a compelling alternative for non-Apple users.
Who Should Buy the Moto Tag?
The Moto Tag is perfect for:
- Busy Professionals: Keep track of work essentials like laptops, bags, or keys.
- Travellers: Ensure luggage and personal items are never lost during trips.
- Parents: Monitor kids’ backpacks or bikes for added safety.
- Tech Enthusiasts: Enjoy cutting-edge UWB technology at an affordable price.
Where to Buy the Moto Tag?
The Moto Tag is available for purchase starting April 23, 2025, at ₹2,299. You can buy it from:
- Motorola’s official website
- Major e-commerce platforms like Flipkart
- Authorized Motorola retailers across India
FAQs About the Moto Tag
What is the Moto Tag, and how does it work?
The Moto Tag is a Bluetooth tracker that helps you locate items like keys, bags, or bikes. It uses Bluetooth v5.4 and UWB technology, connecting to Google’s Find My Device network to provide real-time location updates.
Is the Moto Tag compatible with iPhones?
No, the Moto Tag is designed for Android devices and integrates with the Google Find My Device app. It’s not compatible with iPhones or Apple’s Find My network.
How far can the Moto Tag track my items?
The Moto Tag has a Bluetooth range of up to 100 meters. Beyond that, Google’s Find My Device network uses nearby Android devices to relay the tag’s location.
Is the Moto Tag waterproof?
Yes, the Moto Tag has an IP67 rating, meaning it’s resistant to dust and can withstand water submersion up to 1 meter for 30 minutes.
Can I use multiple Moto Tags at once?
Yes, you can pair multiple Moto Tags with the Google Find My Device app to track different items simultaneously.
How does the Moto Tag ensure privacy?
The Moto Tag uses end-to-end encryption to secure location data and includes anti-tracking alerts to notify you of unauthorized trackers nearby.
Conclusion
The Moto Tag is a powerful, affordable, and privacy-focused tracking solution that brings cutting-edge technology to Android users. With UWB precision, Google Find My Device integration, and a durable design, it’s an excellent choice for anyone looking to keep their belongings safe. At ₹2,299, it’s a steal for the features it offers, making it a worthy rival to the Apple AirTag.
Ready to never lose your keys again? Grab the Moto Tag starting April 23, 2025, and experience worry-free tracking! For more tech reviews and updates, stay tuned to ReviewHub.
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