Nothing, a London-based consumer tech brand founded by the OnePlus co-founder Carl Pei has gathered enough hype around its first product launch. The company recently announced that it will launch its first Truly wireless earbud called Ear 1 in India alongside the global launch. Carl Pei is looking to tap the Indian market to acclaim Nothing’s success.
Nothing Ear 1 TWS Launch Date revealed
After announcing their partnership with Flipkart in India, the company finally revealed the launch date for Nothing Ear 1. Nothing has sent out invites for 27th July, 14:00 BST (18:30 IST). The Nothing Ear 1 TWS earbuds were supposed to launch in June. However, I guess the global semiconductor shortage has impacted the company as well.
I believe the delay is only creating more buzz over Nothing’s first product launch. The company has been very particular about its first product launch. They have managed to keep the Ear 1 a secret till now. Not much is known about the upcoming TWS earbuds from Nothing except the concept design revealed by the company itself. In terms of design, the TWS will look like a smoking pipe and will have hues of transparency. On the other hand, we can expect it to come with high-end features like Qualcomm’s aptX codec, Quick Pair, ANC, ENC, and a low-latency mode for gaming.
I expect Nothing to pull off OnePlus like success in the market with Carl Pei in the driving seat. But in India, Nothing will be up against companies like Xiaomi, Realme, Boat, Boult Audio, and more which offers some great products at a very affordable price. While in another statement, Flipkart revealed that it will be providing no-cost EMI’s for Nothing products. It has been observed that EMI’s are only available on products above ₹3,000, so we can expect Nothing’s first product to be priced somewhere around ₹3,000.
To sum it up, Sound of Change is coming on 27th July and this is what I expect from Nothing. If you are interested in Nothing, you should check their website and you might sign up to get the latest updates.