London-based consumer tech brand Nothing, operating under its subsidiary brand ‘CMF by Nothing,’ is preparing to unveil a new lineup of products globally, including in India, on September 26th.
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What does CMF stand for?
CMF stands for ‘Colour Material Finish’. CMF by Nothing promises to provide more affordable tech products. This upcoming product range is expected to include a smartwatch called the ‘Watch Pro,’ a pair of truly wireless earbuds named ‘Buds Pro,’ and a 65W GaN charger called ‘Power’.
Before this launch event, a listing on Flipkart revealed key details about the upcoming Watch Pro and Buds Pro.
Details from the Flipkart page for CMF by Nothing’s Watch Pro indicate that it will feature a 1.96-inch AMOLED display. Furthermore, the Watch Pro will boast a peak brightness of 600 nits, consistent with recent reports. The Flipkart listing also confirms that the CMF by Nothing Buds Pro will come equipped with 45db hybrid Active Noise Cancellation (ANC).
CMF by Nothing Introduces Watch Pro
Concerning CMF by Nothing products, a recent report disclosed that the CMF Watch Pro is set to feature a 1.96-inch AMOLED display with Always-On Display support, a peak brightness of 600 nits, and a 50Hz refresh rate. Additionally, it will offer a range of health monitoring features, including a heart rate monitor, a blood oxygen sensor, sleep tracking, stress monitoring, and guided breathing exercises. The CMF Watch Pro is expected to run on a 330mAh battery, likely providing up to 13 days of battery life when the Always-On Display (AOD) feature is turned off. Other notable features include an IP68 rating for water and dust resistance, GPS functionality, support for Bluetooth calling, and AI noise reduction technology.
According to recent reports, the expected price for the CMF Watch Pro is approximately ₹4,500.
CMF by Nothing Introduces Buds Pro
The Buds Pro are expected to provide approximately 11 hours of playback time and incorporate ultra-bass technology for enhanced audio quality. It will also feature a powerful 45db Active Noise Cancellation technology. The earbuds may cost you around ₹3,500.
CMF Blind Drop
CMF by Nothing has introduced a Blind Drop event where users can gain early access to the Buds Pro, Watch Pro, and the Power 65W GaN charger.
Customers can secure their reservation for these products through the Blind Drop (pre-order) program by submitting a ₹500 deposit. The company will be offering benefits worth ₹1,000 with this pass. By using the pass, customers can unlock a special launch price for their chosen product and receive an additional ₹500 voucher, redeemable for future purchases of Nothing or CMF by Nothing products. Furthermore, this pass provides access to priority delivery ahead of the general sale.
CMF is a sub-brand of the consumer tech brand Nothing. Nothing has launched 2 smartphones and earbuds in the market. The company stands out with transparent design language in its product lineup. Carl Pei, the CEO of Nothing, has shared his thoughts about the company’s vision that Nothing will be a premium brand focused on design and innovation, while CMF will be available to the masses.
So, what do you think about the CMF by Nothing and which product are you looking forward to? Do let us know in the comments.
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